My understanding on Digital Marketing

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My understanding on Digital marketing

By : Aparna Das                                                                                         Date : 29.1.2018

Digital marketing is the new 'in' thing. For the past few years millennials (Generation Y to Gen C ) have dominated in the digital media, especially in the digital marketing field. Everyone wondered : what  do they want to buy, how to connect others, participate in their favorite social networks. Connected to the online world technology is a positive advancement. Technology has taken over society. Everyone uses technology, from children, teenagers to adults and elders. Technology is vital in today’s world and makes everything easier .Technology has made an impact on retail also. Every second lots of people is waking up to at the social media. Hence, it does have a lot of scope to offer. One needs to buy/sell their product through the digital experts and other needs to learn how the digital medium works in terms of advertising. Now a day’s marketing spend is shifting from traditional media ( print, radio , television) to search engine optimization (SEO) and Digital Media .To understanding digital marketing, I think everybody should learn at least from basic marketing to understand how human decision making to buy/sell some product or communicate to everyone and everything within a second .Initially we can promote our business through a website. And a website based on content. Content is the core of any Digital Marketing today. Google likes to show only the best quality content to their users, so that's what we need to go after (Google planner tool, Google keyword tool).Then we can link up our website/blog with Google Adwords. Since five years I am working at print media . At variable times I am very much active in social media . Foremost reason, if I do not change myself over the time, then I will be lagging behind . From December in 2017 I started blogging also (I include here my blog link : aparnadas.blogspot.in).Initially I hoped that I would get a ton of traffic through search engines because all of the other popular blogs got a lot of viewers. Two weeks later I realize, I won’t get too much traffic from Google because my blog is new…it takes years before my search engine traffic kicks in. So, wanting to get traffic in the short run, I promote my blog through Google Adwords and waiting for the next process. Technology industry is booming and innovating all the time. Business communications is one area that’s greatly affected by the changing time movement. The field of communications is always changing and adapting to fit the needs of the people. Now all of that can be done on the Internet. We have to be ready for the volume and prepared to solve issues quickly. Everyone has their own perception , own business strategy. The way we do business, communicate with others will never be the same. Technology and developments in communication have completely shaken up how we interact and complete tasks. It only makes sense that when we would want to get onboard and understand how these movements can help us. 

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