My understanding on Digital Marketing

-
My understanding on Digital marketing

By : Aparna Das                                                                                         Date : 29.1.2018

Digital marketing is the new 'in' thing. For the past few years millennials (Generation Y to Gen C ) have dominated in the digital media, especially in the digital marketing field. Everyone wondered : what  do they want to buy, how to connect others, participate in their favorite social networks. Connected to the online world technology is a positive advancement. Technology has taken over society. Everyone uses technology, from children, teenagers to adults and elders. Technology is vital in today’s world and makes everything easier .Technology has made an impact on retail also. Every second lots of people is waking up to at the social media. Hence, it does have a lot of scope to offer. One needs to buy/sell their product through the digital experts and other needs to learn how the digital medium works in terms of advertising. Now a day’s marketing spend is shifting from traditional media ( print, radio , television) to search engine optimization (SEO) and Digital Media .To understanding digital marketing, I think everybody should learn at least from basic marketing to understand how human decision making to buy/sell some product or communicate to everyone and everything within a second .Initially we can promote our business through a website. And a website based on content. Content is the core of any Digital Marketing today. Google likes to show only the best quality content to their users, so that's what we need to go after (Google planner tool, Google keyword tool).Then we can link up our website/blog with Google Adwords. Since five years I am working at print media . At variable times I am very much active in social media . Foremost reason, if I do not change myself over the time, then I will be lagging behind . From December in 2017 I started blogging also (I include here my blog link : aparnadas.blogspot.in).Initially I hoped that I would get a ton of traffic through search engines because all of the other popular blogs got a lot of viewers. Two weeks later I realize, I won’t get too much traffic from Google because my blog is new…it takes years before my search engine traffic kicks in. So, wanting to get traffic in the short run, I promote my blog through Google Adwords and waiting for the next process. Technology industry is booming and innovating all the time. Business communications is one area that’s greatly affected by the changing time movement. The field of communications is always changing and adapting to fit the needs of the people. Now all of that can be done on the Internet. We have to be ready for the volume and prepared to solve issues quickly. Everyone has their own perception , own business strategy. The way we do business, communicate with others will never be the same. Technology and developments in communication have completely shaken up how we interact and complete tasks. It only makes sense that when we would want to get onboard and understand how these movements can help us. 

Comments

Post a Comment

Popular posts from this blog

Real relative , who helps in a bad time

-
Real relative , who helps in a bad time                                                                         By : Aparna Das Date : 21.3.2018           Last year in the middle of April, one day I went to Panchayat in my area for a trade license. It was very hot day. From home to Panchayat 20 minutes walking distance, so I walked there with my close friend umbrella. When I reached Panchayat there was no one present, except 2-1  temporary staff.   I asked one person and got to know that someone had died on that day, so everyone went there. After hearing it, my mind became a li...
Read more

Love everyone, everything

-
Image
Month of Valentine's By : Aparna Das                                                      Date : 31.1.2018 Love is in the air  . Me, my family, my friends and all across the globe, have started planning what will be doing on the big day as Valentine’s Day. Here my question is w hy every year, on a particular day in the month of February, we all are sudden start feeling romantic! Especially the ones, why not everyone and everything?. Added that, I have another thing on my mind, Valentine’s day should be renamed as ‘Global Bravery Day for Singles’, looking at the amount of Singles trying to make this day a tad bit ‘normal’ by making it romantic. Lovey-dovey, hearts, roses, chocolates, selfie,  red red everywhere. And the middle of it single people have a lot of worry in this day’s! They pray to god, when the day would passed!...
Read more

My little Baby you are always in my heart

-
Image
Ba by By : Aparna Das Date : 7.3.2018 My little Baby, today you have left me forever. I might not have conceived you, but I will never forget the child you gave me happiness. I never forget you rest of my life. Only you can see the whole house where I look. It is 18 hours that you have left me, still I can not believe that you are not with us.   Remember, on April 27 in 2013, the day Mom brought you home first. You're a little fairy, then your Pastry feather did not grow well.   I remember first time when Ma gave you in my lap, my time was spent on loving your soft tissues. When I was going to office or anywhere, I was thinking that you are fine? From today it's all gone. From today on wards, I .will not call my father or mother again and I will not ask them what you are doing. I forgot my child's affection that you are a bird. Your place is not my house, your house is plants, rivers, the sky, the whole earth. You will fly all day in the tree, on the tree. But is t...
Read more